Tier One | Entry Point

The Friction Audit

A precise, evidence-based map of where your business is losing revenue — before you spend a dollar fixing anything.

Investment | $4500

Timeline | 2 Weeks

Format | Async diagnostic work + one live 60–90 minute working session

Credit | Full $4500 applies toward The Ignition System if you convert in 30 Days

We diagnose. We don't prescribe.

Most audits are a sales pitch wearing a diagnosis as a disguise — find a problem, then happen to be the ones who fix it, in the same breath. Ours doesn’t work that way.

The Friction Audit names and quantifies exactly where your lead generation, brand signal, and systems are breaking down. It does not specify the fix. You’re paying for an honest map, not a prescription that conveniently requires hiring us.

If the map shows a $35K problem, we’ll tell you it’s a $35K problem. If it shows something smaller, we’ll tell you that too — and you’ll walk away with a real answer for $4,500, not a proposal disguised as a diagnosis

 

Deliverables

The System Friction Map

a complete, evidence-based breakdown of where your brand, lead generation, and operational systems are costing you revenue, with each break point quantified where possible

Live Working Session

60–90 minutes, walking through the map together, in plain language, no jargon requiring a translator

A Priority Sequence

if there is a fix, what order it would need to happen in, and roughly what scale of effort each part represents (not a build plan — that’s the System’s job, if you choose to move forward)

Two Honest Outcomes

If the problem is structural:

If it isn't:

the map will show it clearly, and the Ignition System is the natural next step. Your full $4,500 audit fee applies toward it if you move forward within 30 days.

you’ll know that too — with a real answer instead of a guess, for a fraction of what guessing wrong usually costs. There’s no smaller offer waiting after this one. The Audit is the smallest thing we sell, on purpose – because a partial fix is usually what got you here.

The Friction Audit

Every engagement starts with an honest map. This is where that starts.